Forever 21 is an American fashion retailer, recently shipped Atkins bars along with customer online orders. But not every customer is a welcomed surprise addition to their packages. On social media, many people called Forever 21’s shipments offensive. Also said that they received bars with orders of plus size clothing. Atkins bars are low carb diet and perfect for a light snack for weight loss.
Twitter user @caileeargudo bought a swimsuit online order from Forever 21 and received Atkins bar along with it, and customer wrote in a tweet: “Thank you for reminding me that I don’t have a beach bod”. In a statement, Forever 21 apologized after receiving an online reaction for including free Atkins bars in shipments to a customer who ordered from retailers plus size collection. Many customers are ordered from plus size collection. And questioned to Forever 21, if a free diet bar was sent as a message for them to lose weight. According to Forever 21, their intention to surprise their customers with free test products in their e-commerce orders from third parties. The freebie items included in all online orders, all sizes, all categories, for a limited time only. The company sincerely apologizing for their offense may have caused to their customers. Atkins accordingly, their products are meant to help people to achieve overall health. The brand evolution is reflected in the marketing strategy to emphasize health benefits. The Atkins bars have low sugar, low carb, with a portfolio of nutritious snacks for everyone. Also, the company is focused on a lifestyle nutritional approach where everyone can benefit from overall health.
Victoria’s Secret has come under fire and missing customers for failing to cater to a wide range of customers of different sizes. Like Target and Walmart have expanded their size selections through investments in plus size labels. Estranging plus size consumers could mean missing out on a huge market opportunity. It’s in industry analyst’s approximation to be worth around $21 billion. According to USA Today, the intention of Atkins products to share snacks taste with nutritional benefit.