The automotive-tech industry has been talking about the so-called Apple Car for a couple of years now. But it has only been familiar as an idea until a few months ago. Now, sources close to the company are reporting that Apple has almost confirmed a deal with Hyundai-Kia to manufacture the much-anticipated Apple Car. It is interesting to note that the world as such does not know much about the Apple Car. However, it is believed to be 100% autonomous, unlike the smart cars we currently have on the streets. Of course, we will have to wait for years to see how the Apple Car dream materializes.
According to the sources close to both Apple and Hyundai-Kia, the production of the Apple Car is scheduled for 2024, which means both companies would have sufficient time to ponder over the design and associated aspects of the vehicle. The entire decision on this spectrum is also dependent on both companies reaching a consensus and forming a legal agreement, which has not happened yet. Having said that, if the ongoing deal goes as per the plan, we would be able to see the Apple Car on the streets during the second half of this decade. There is also an off chance that Apple may tie-up with another vehicle manufacturer to build the Apple-branded smart car.
Market experts have different opinions about this news, though. Some believe that a partnership between Apple and Hyundai-Kia makes perfect sense because the tech giant wants a counterpart that would provide its design team almost-complete control when it comes to the manufacturing of the vehicle. This might not happen if Apple signs the deal with other manufacturers who have to comply with their brand reputation. At the same time, many experts believe that Apple may be in talks with other manufacturers and is waiting for the best option that suits the company’s objectives. There are also concerns over why Apple is trying to partner with a Korean vehicle manufacturer when there are plenty of US-based options.
One important thing to note here is that the company involved in the Apple Car production wouldn’t have a product in the end. For instance, if the deal is indeed with Hyundai-Kia, the Apple Car wouldn’t be a vehicle that is powered by Apple’s automobile software. Instead, the vehicle will be an Apple-branded car that uses the hardware from Hyundai-Kia as the necessary base to work with. Everything else about the vehicle will be designed and decided by the tech giant. Considering that Apple is looking for such a level of freedom in vehicle production, Kia’s manufacturing plants in North America seem the perfect space for Apple Car in one aspect. Neither Apple nor Kia has commented on the report, and the whole story strikes as not more than a qualified rumor at best.